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Why I Work with Guest Bloggers

Two Bloggers, after Norman Rockwell

If you’re a regular reader of Marketing Eggspert, you know there are a lot of guest posts. There are a few reasons for this.

1. I’m busy blogging on CorpNet, BizLaunch, and  Small Business Trends.

2. It’s hard to come up with tons of fresh content!

3. I like to give up-and-coming bloggers the opportunity to shine.

Why Guest Blogging Rocks

Guest posting in general is a fantastic tool for marketing your website and brand. You introduce your brand to a wider audience, and you get a link back to your site, which makes the Google Gods happy. The site owner (me) gets great content. It’s win-win.

Get Started as a Guest Blogger, Here or Anywhere

If you’re interested in guest blogging on my blog, please  read this first. It tells exactly what I’m looking for.

Wherever you decide you want to write a guest post, do your homework first. Make sure your topic is a good fit for the blog, and that the blog even accepts guest posts. Don’t waste your time, or the blogger’s time.  Anita Campbell has a great post on CorpNet about  getting started guest blogging.

Photo:   Mike Licht  via  Compfight


Creating a Monthly SEO Content Calendar

Good SEO practice isn’t just about knowing what to sell and how to sell it; it’s also about knowing when to sell it. One study, overseen by Weber Shandwick’s president of digital communications, found, There is a disconnect between theory and reality when it comes to socialising a brand. leaders need a blueprint. This disconnect is never so apparent as when we can see brand marketing operating at the wrong time, particularly if it is well before or just after the event.

Moving Day Andrew Morrell via Compfight

Since social media is and will be of such vital importance to future digital marketing, social media strategists who are experienced at predicting the fluctuations of social media network trends are vital for the coordination of optimally timed digital marketing. In-house optimisations can also be performed by re-evaluating the way your business produces and publishes content in order to produce a blueprint as mentioned above for future all future content management.

What is a Content Calendar?

A content calendar is a calendar, digital or otherwise, which will allow you to plan the publishing of your content in advance a blueprint of sorts. At its essence it’s an organisational device, useful for increasing the quantity of your posts and optimising the time of their release. Additionally, planning your content in advance will increase its quality and create more advertising opportunities for your business. A content calendar can be as simple or as complicated as you wish and can be utilised by one or many users, depending on the size and types of your needs. Read more

What Every Small Business Needs to Know About Blogging

The blogging platform has really taken the business world by storm in these past couple of years. Slowly but surely I’ve seen topics at entrepreneurial conferences shift from simple email marketing and lead generation to massive blog subscriptions and wordpress plugins seminars.

Love it or hate it, blogging is everywhere nowadays and will probably be around for the long haul.How's My Blogging?

So how does this affect your small business? Should you stop everything and pick up blogging? Or should you just ignore it as a trend since it wouldn’t really fit with what your company does anyway?
It’s different for every case. But for this article, I’ll go through the important things every small business should know about blogging, including why so many companies find it to be a worthwhile business platform, and what to expect if you decide to start your own blog. Read more

Should You Trademark Your Blog’s Name?

This is a guest post from Ken Myers.

Legalities in blogging are a bit of a murky topic, and unless you’re well-versed in the legal ins and outs of things posted on the Internet, it’s rather easy to get lost in legal mumbo-jumbo and inadvertently end up violating a law here and there. When you’re the one who made an accidental violation it can seem like it really isn’t that big of an issue, something that was an honest mistake, but if someone steals something from your site then that accidental violation can be a point of contention.

This is especially true when it comes to your blog’s name. If someone were to start operating under your name, what do you do? Do you have any recourse? Are there things you could have done to protect your site against that happening? This is where trademarking your blog’s name can be useful, especially if your blog is your business. Here are five benefits to trademarking your blog’s name:

  1. You gain exclusive rights to the trademark. This means that no one else can operate under your trademarked name that is doing anything that could be considered confusingly similar to what you do. So if you trademarked your name for a blog about health and fitness, no one else could use that name, or one that is similar to it, for a blog that is also about health and fitness.
  2. You will have legal recourse if someone starts to operate under your name. Having a registered trademark gives you some legal recourse. So if you were to find someone that was damaging your name by operating under the same name as you for the same or similar goods or services, you can legally oppose those actions.
  3. Your trademark will be added to the list of pending and registered trademarks at the U.S. Patent & Trademark Office. This means that anyone who is interested in registering a trademark similar to yours will immediately see that you have that mark already registered. This can act as a good deterrent for someone trying to obtain a similar registration, and the U.S. Trademark Office will require that person to prove why their mark is different enough from yours that it should be allowed a registration. If they are unable to prove that then they won’t be able to obtain their trademark.
  4. You will be able to use the ® symbol next to your blog’s name. By adding the registration symbol next to your blog name you are telling everyone that your blog has a trademark. This can act as a good warning for anyone who is thinking about using your name. However, it’s very important to only use that symbol once you have actually received your trademark registration, otherwise you’re committing fraud.
  5. It gives you brand recognition. Having a trademark on your name helps to build brand recognition. It shows people that you are serious about your work, and that your blog is a business, and gives you a little more leverage for building your blog as a both a brand and a business.

Trademarking your blog name can become exceptionally helpful as you begin to grow your blog and expand it past an online journal and build it more into a business. And while this is legal information, don’t mistake it for legal advice. If you do consider trademarking your blog name you should always talk to an attorney to ensure that you actually have a basis for registering your mark.

Ken Myers is an Expert Advisor on multiple household help issues to many Organizations and groups, and is a mentor for other Mom-preneurs seeking guidance.  He is a regular contributor of .  You can get in touch with him at