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A Beginner’s Guide to Using Blogger Tools for SEO

In the world of blogging, WordPress is king. It has more options, tools, and other developers than any other blogging platform. However, new bloggers are more likely to dip their toes in the blogging pool with something like Blogger, which caters to newbies. Just because you’re using a less complex blogging platform doesn’t mean you should ignore SEO best practices.

Google Analytics

Analytics allows you to see the source of your traffic.  In simple terms, you can view which websites and search engines bring the most people to your blog.  This helps you be more strategic in your social media marketing.  It lets you know which posts are the most influential.  It also gives you an idea which areas of advertising need the most attention.  For example, if most of your traffic comes from the links you place on Twitter, you may need to give Facebook a little more of your time.  This will ensure that you’re receiving traffic from multiple sources not just one.

Tip: You will need a Google Analytics Web Property ID in order see your Google Analytics show up on your Blogger Dashboard.   Read more

How Blogging Makes You an Industry Expert

When you’re one business in a sea of thousands, you’ve got to take every advantage to stand out. One way to do that is to show off your expertise. You know your industry inside and out, and the more you share your wisdom, the better connected potential customers become to you and your brand.

Blogging is one of the best ways to become an industry leader. Consider this: people are searching for answers to their questions or solutions to their problems about  400,000 times a day. If your business blog provides answers to those questions, you’ve attracted new loyal followers. And those followers, if you continue to help them, will become new customers. Read more

The Benefits of Writing Guest Posts for Your Business

Previously I wrote about how to get more of your guest posts picked up.  So when Susan was nice enough to ask if I would like to write here again, I thought it would be appropriate to dive a little deeper into the subject.

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Why Should I be Guest Posting in the First Place?

From an SEO perspective the reason is simple, you gain backlinks to your site.

A link is like a vote from one site to another, signaling that they trust (or endorse) the content, services and/or products on the site.  The idea behind Google’s thinking is, the more links you receive from trusted, high ranking sites, the more reputable you are.  This and many other factors play in where you rank in the search results.

However, the benefits of guest posting can be much greater for a business than just acquiring links. Read more

Why I Work with Guest Bloggers

Two Bloggers, after Norman Rockwell

If you’re a regular reader of Marketing Eggspert, you know there are a lot of guest posts. There are a few reasons for this.

1. I’m busy blogging on CorpNet, BizLaunch, and  Small Business Trends.

2. It’s hard to come up with tons of fresh content!

3. I like to give up-and-coming bloggers the opportunity to shine.

Why Guest Blogging Rocks

Guest posting in general is a fantastic tool for marketing your website and brand. You introduce your brand to a wider audience, and you get a link back to your site, which makes the Google Gods happy. The site owner (me) gets great content. It’s win-win.

Get Started as a Guest Blogger, Here or Anywhere

If you’re interested in guest blogging on my blog, please  read this first. It tells exactly what I’m looking for.

Wherever you decide you want to write a guest post, do your homework first. Make sure your topic is a good fit for the blog, and that the blog even accepts guest posts. Don’t waste your time, or the blogger’s time.  Anita Campbell has a great post on CorpNet about  getting started guest blogging.

Photo:   Mike Licht  via  Compfight