In the world of blogging, WordPress is king. It has more options, tools, and other developers than any other blogging platform. However, new bloggers are more likely to dip their toes in the blogging pool with something like Blogger, which caters to newbies. Just because you’re using a less complex blogging platform doesn’t mean you should ignore SEO best practices.
Analytics allows you to see the source of your traffic. In simple terms, you can view which websites and search engines bring the most people to your blog. This helps you be more strategic in your social media marketing. It lets you know which posts are the most influential. It also gives you an idea which areas of advertising need the most attention. For example, if most of your traffic comes from the links you place on Twitter, you may need to give Facebook a little more of your time. This will ensure that you’re receiving traffic from multiple sources not just one.
Tip: You will need a Google Analytics Web Property ID in order see your Google Analytics show up on your Blogger Dashboard. Read more