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Five Ways to Boost Traffic to Your Business Blog

Congratulations! You are currently living in a phenomenal place in the history of mankind. The invention of the Internet has opened up our ability to succeed in business to unbelievable levels. You can reach so many people in so many walks of life regardless of what line of business you are in.

It does, however, take a little work on your part. It requires focus, intention, energy and passion to build a strong clientele, and a business blog is a fantastic way to pull in customers if you do it correctly.

Following are five tips on how to boost your own business blog activity:

1. Be Consistent  

As with most old adages, the saying, “The squeaky wheel gets the oil,” does contain a grain or two of truth. That doesn’t mean you should constantly bug your clients with spam and useless information, but you should take the time to blog each and every week. When you post valid content each week, your customers start making it a habit to visit your site and consequently start building a relationship with you and your business. The next time anything comes to mind regarding your line of business, you will be the “squeaky wheel” that they think of first.

2. Leverage Social Media  


Facebook, Twitter and LinkedIn, among others, have all become valuable resources for all sizes of businesses. When you open yourself up to the social media world, you increase your presence and visible credibility through your fans. At the same time, you can increase your site’s optimization through sharing useful information, images and segments of blog posts and linking back to your site. When people comment or like something on your public profile page, each of their friends is notified of their activity and consequently you open your business up not only to the people who like you but also to all of the people who like them. Always encourage your friends and fans to share the content you post on social media sites. You can also place a link to your social media sites on your website, encouraging traffic that comes to your webpage to follow you on Facebook, Twitter and LinkedIn. This will help to grow your audience in a very short amount of time. Read more

5 Tips to Breaking Through Blogger’s Block

When you blog as much as I do, you sometimes suffer from what I call “blogger’s block.” Just like writer’s block, it can keep you from coming up with ideas, or simply stall you from writing content on your company’s blog regularly. Unfortunately, most of us entrepreneurs don’t have the luxury of waiting until creativity strikes to blog, so I’ve come up with 5 tips to help you kick blogger’s block in the butt and keep writing fabulous posts.

Frustration (was: threesixtyfive | day 244)

1. Keep a List of Topics Handy. The biggest obstacle for me is coming up with yet another fresh idea on a topic I’ve already written hundreds of posts about. When we sit down to write, ideas don’t always flow. That’s why I recommend keeping a spreadsheet handy where you can save ideas for when you’re ready to write. Ideas come at the oddest times for me; sometimes I wake up with one, or find one while I’m winding down on the weekend. I’m quick to record it, lest I forget it. Read more

A Beginner’s Guide to Using Blogger Tools for SEO

In the world of blogging, WordPress is king. It has more options, tools, and other developers than any other blogging platform. However, new bloggers are more likely to dip their toes in the blogging pool with something like Blogger, which caters to newbies. Just because you’re using a less complex blogging platform doesn’t mean you should ignore SEO best practices.

Google Analytics

Analytics allows you to see the source of your traffic.  In simple terms, you can view which websites and search engines bring the most people to your blog.  This helps you be more strategic in your social media marketing.  It lets you know which posts are the most influential.  It also gives you an idea which areas of advertising need the most attention.  For example, if most of your traffic comes from the links you place on Twitter, you may need to give Facebook a little more of your time.  This will ensure that you’re receiving traffic from multiple sources not just one.

Tip: You will need a Google Analytics Web Property ID in order see your Google Analytics show up on your Blogger Dashboard.   Read more

How Blogging Makes You an Industry Expert

When you’re one business in a sea of thousands, you’ve got to take every advantage to stand out. One way to do that is to show off your expertise. You know your industry inside and out, and the more you share your wisdom, the better connected potential customers become to you and your brand.

Blogging is one of the best ways to become an industry leader. Consider this: people are searching for answers to their questions or solutions to their problems about  400,000 times a day. If your business blog provides answers to those questions, you’ve attracted new loyal followers. And those followers, if you continue to help them, will become new customers. Read more