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Buffer Prevents Social Sharing Overload

This is from my post on Small Biz Trends.

For many social media users, we read articles and blog posts first thing in the morning. Most of those we’d like to share with our networks, but we don’t want to bombard our contacts with all the content we’ve read. Companies have come up with tools that help us schedule our tweets and status updates, but many still require us choosing a time and date for a post to go live. There needs to be a simpler solution.


That’s what Buffer co-founder Joel Gascoigne (@JoelGascoigne) realized when he encountered this issue. And in 2011,  he came up with a tool that allowed users to stagger their social media updates throughout the day in preselected time slots. To date, Buffer (@bufferapp) has about 120,000 users, and is growing by 30% monthly.

Read the entire post here.

Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

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