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Blogging & Your Business Day 3: Who Does The Blogging?

Once you start blogging, you’ll find it can take a lot of time if you don’t do it right. Many bloggers hire writers to write some posts, and some use guest bloggers to help them. Let’s ask our panel who does the blogging.

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Are you the business owner AND blogger, or do you have an employee write the blog?

Dawud Miracle: I am a solopreneur, so I own my business and I do the work of my business. I do outsource mundane tasks, but mostly I do all the work. If you phone me for a consultation, for instance, I’ll be the one who answers the phone and you calls you back. If you send me an email, I’ll be the one receiving, reading and replying. I’m very hands-on with my clients and really like it that way. I have plan to include guest bloggers in the future, but I’m the one behind my blog.

Tammy Munson: Sometimes it’s me, sometimes it’s my VA.

Kevin Eikenberry
: I am both. We have talked about other members of my team blogging, and we may do that in the future, but for now, it is just me, on both Kevin’s Blog and the Remarkable Leadership Book Blog. WE do produce some other content in a blog format (like the component of or weekly newsletter for example) and I don’t post those – someone else on my team posts them in a blog/RSS feed-friendly page.

Vikram Rajan: No, I write all my posts. Some clients want to work with employees and interns to post for themeggmarketingpr.com/blog. which is not necessarily bad. But I feel our personality also shines through our bloggingeggmarketingpr.com/blog. it is a wonderful tool to grow and showcase our personal brand expertise. I suggest people blog personally, and perhaps ALSO empower others to do so.

Liz Strauss: I have three contributing writers, but I am the force behind what appears on my blog.

Susan Guillory: I write my posts and do all the technical, crosslinking, SEO, and posting.

Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

This Post Has 2 Comments
  1. Up to now, I’ve written most of my blogs (I have 13!) myself.

    Several of my blogs are set up ahead of time by an outsourcer who creates the whole blog as a website and is set up for Adsense as well as other affiliate links.

    Now I have started to outsource (with strict conditions) some of my articles. That said, I also ensure that each article I get written has to be ‘splittable’ into 3-4 blog postings, with titles, so that I can preload my blog (which you can do with a wordpress blog.

    I have one blog that has to be entered every day – I wouldn’t choose to do that again!

    Good luck with this site – it looks like a lot of fun and valuable information.

    Regards

    Martin

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