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Blogging & Your Business Day 2: Growing Your Business & Your Blog

Today, I’d like to talk about how a business can grow through a blog. Is it directly measurable? Do bloggers get contacted by potential clients? Some bloggers even forsake their prior business due to the overwhelming success of their blogs providing revenue. Read on to find out what our panel has to say about growing your business and your blog.

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1. What kind of growth has your business seen since your blog’s inception?
2. Has your blog become more lucrative than your business? How do you balance the two?

Kevin Eikenberry
1. Our business has continued to grow and the number of qualified leads we receive from our entire online effort continues to grow. I can’t attribute all of that to blogging, but I know that the blog has played a significant part in our search engine rankings on some key terms for us.

2. It definitely has not happened that way for me. The balance is easy in that regard, from a revenue standpoint, since there is no real comparison. As far as time for blogging though, I go through spurts – when my travel schedule is hectic and at some other times, my blog posting frequency drops.

Tammy Munson:
1. Well since I’m a New Media VA, it is a major part of that specific business. (blogging is part of New Media) It was a part of the business from the very first day. As for some of my other businesses, it has helped with traffic, getting new clients, etc.
2. My blog is just another marketing tool to my business it helps keep the flow of traffic and clients steady.

Dawud Miracle:
1. I can’t quantify it so much, but I’ve certainly seen a large increase in inquiries and opportunities. Some of those opportunities have come by collaborating with other bloggers who do design work. I can say, I’m busier since blogging – especially as a consultant and coach.
2. No. For me, there’s no difference. Short of a few, small affiliate links buried near the bottom of my site, I don’t monetize my blog at all. All my business is based on website projects and consulting/coaching. I’ve been using a website exclusively to market my business for years. So the blog just became an extension of the website marketing I already do.

Liz Strauss:
1. My current business was started after my blog. So the growth cannot be separated. I can’t imagine how I would even have had a business without the reach my blog affords.
2. My blog is not about making money. I’m in the interesting place where my reader base and my client base overlap but are not exactly the same. All of my readers tend to be clients’ customers. My blog contributes in a small way financially, but in a very big way in the intangible sense.

Vikram Rajan:
1. Blogging is full of what I call “currency.” It’s current, it’s hot, it flows the conversation my way! More and more self-employed professionals have heard of the word ‘blog,’ and I am now the “token” blogger my circle of influence knows. Because of that, I am the default Expert 2.0 around Long Island, NY. I have turned many leads into curious prospects since I launched the podBlog.
2. Not yet. My blog is not a direct revenue generator, but will be by December 2008. Many people want to access my readers who are self-employed lawyers, accountants, financial planners, real estate, and health professionals. My podBlog is a platform to reach them.

Beth Agnew:
1. We have had slow but regular growth & I have not been as aggressive at promoting the blog using Web 2.0 mechanisms as I intend to be in the near future.
2. The business is still more lucrative in the blog. I use the blog to funnel customers to the business, so that the blog is more of a marketing tool.

Susan Guillory:
1. My blog has served well as proof of my knowledge. When I have a potential client, I direct them to my blog to learn more about what I do and what I know. It’s almost a portfolio of my work.
2. My blog has not exceeded the income Egg provides. I don’t plan for that, but it would be nice!

Meet a Panelist
Kevin Eikenberry is the Chief Potential Officer of The Kevin Eikenberry Group, a learning consulting company that provides a wide range of services, including training delivery and design, facilitation, performance coaching, organizational consulting, and speaking services. He has maintained an online presence since 1995 and been an active blogger since 2004. His websites include http://KevinEikenberry.com, http://PowerquotesPlus.net, and the site for his new book, http://RemarkableLeadershipBook.com

Susan Guillory

Susan Guillory is the President of Egg Marketing & Communications, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.

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