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10 Tips for Optimizing Your Videos for Search Engines

While producing quality video content may seem too complex for smaller businesses, you don’t need an in-house video production crew to create audio-visual content worth sharing. In 2017, all you’ll really need is a smartphone and maybe an affordable tripod from Amazon. As for getting eyes on your videos, there’s several different ways to promote them across the web. One of the best ways is to properly optimize them for search engines like Google.

Follow these ten tips to make it possible for your targeted audience to find your videos on search engines.

10 Tips for Optimizing Your Videos for Search Engines

Remove the Stress from Marketing Your Business in Three Easy Steps

Starting a new business can be stressful. Your to-do list continues to grow longer by leaps and bounds. It seems like you’ll never see the end of the slog and the stress monster is right on your heels and you can’t outrun it. Sometimes it feels like you just get one stressful thing settled and another flies up to hit you in the face.

Online marketing can be a blessing and a curse. It’s great for increasing your sales, but there are so many options out there. You may not even have implemented any marketing because you’ve been so overwhelmed by options. So what should you do?

Take a deep breath. Pour yourself a mug of tea. Put on some relaxing music and then read this article. By the time you are done, you’ll know three easy ways to remove the stress of marketing your business. These methods will surely be useful to you in the coming months, even after your business takes off and your income starts to come in.

Remove the Stress from Marketing Your Business in Three Easy Steps

7 Helpful Tips for Social Media Managers

It is truly amazing just how much we depend on social media in our everyday life. If we want to learn how to fix a problem on our computer or make something DIY, we go to YouTube. If we want to find a place to eat, we turn to Yelp or Facebook. Moreover, one of the biggest names in this industry – Twitter, is no longer even considered to be social media, but a full-scale news medium. You even have heads of state and government officials giving their first responses to situations of global importance on this network.

Because of all this, the position of social media manager is getting more prominent in the modern business world by the hour. Here are seven tips that could be particularly helpful to those who are just getting started in this industry.

7 Helpful Tips for Social Media Managers

How to Use ECommerce to Grow Your Offline Business

There are several reasons why eCommerce is attractive to small business owners. Unlike physical stores, eCommerce does not require capital investments for real estate. The operational expenses of hosting a website online are much lower compared to the money spent on leasing store space and employing staff to handle customers. In addition to this, the target market for eCommerce is much wider than a physical store that depends on customers from a restricted geography for business. This makes it possible to grow exponentially faster than you would by running a store in your neighborhood.

But the opportunities and market size also means that eCommerce is infinitely more competitive. Unlike a physical store, an eCommerce business does not have a captive market. Knowing the price of a product on your competitor’s website is just a click away. The intense competition in the online space is a trigger for price wars which can bring down margins quite significantly.

How to Use ECommerce to Grow Your Offline Business

The Top 10 Secrets of Running a Successful Business [Infographic]

Starting your own business is no easy matter, and neither is running it. Most business owners will tell you that it can be a handful trying to keep in check the many moving parts that a business commonly has, and this makes the whole process of operating quite challenging and daunting. But with so many successful businesses out there, it’s obvious that there is a right path that you can take, which can make venturing into your own business one of the most rewarding decisions you’ve made.

It’s normal to be apprehensive of venturing into entrepreneurship, but when you are absolutely set on the idea of starting and running a business of your own, there are a few secrets that you can do with to get your started on the road to success.

Here are the top 10 secrets of running a successful business, as seen in this infographic by BrainBoxol.

Startup Tips From Bold Entrepreneurs: A Series of Interviews

Stories of wit and enduring grit – presenting a series of interviews of startup companies that took bold steps in the corporate world only to prove their mettle and carve a niche of their own, offering value-driven services and products for ultimate user experience. This interview series is conducted by Salesmate.io for the benefit of new entrepreneurs.

Startup Tips From Bold Entrepreneurs: A Series of Interviews

10 Marketing Lessons From Apple [Infographic]

You want to make it big in business, don’t you? And one way of doing that is copying the experts. If it works for them, it will for you, right? If you believe this you’re on the right track.

You’ll agree Apple is a market leader. Did you know its business success results from more than just impressive technology? Building a dynamic company required marketing; otherwise, no one would have even noticed Apple. And today everyone knows the brand!

10 Marketing Lessons From Apple [Infographic]

Write Excellent B2B Content With These 7 Tips

Content marketing is a given these days, and you’ll be creating content that the average customer can use. However, when it comes to marketing within the B2B sector, it’s an entire different area of writing you have to grapple with. Here are 7 tips to help you create content that brings in business.

Write Excellent B2B Content With These 7 Tips

Best Practices for Marketing Your Small Business on Facebook

Social networking is among the most popular online activities, which boasts high user engagement rates and offers growing mobile possibilities. Social network penetration across the globe goes on increasing. According to Statista, in 2017, 71% of Internet users were social network users.

Marketing your small business on the social networking platform, Facebook, is of immense importance to your success. Facebook enables brands to connect with their fans directly, and that’s the reason why marketers put lots of effort into generating Facebook fans. Tens of millions of fans are following major companies such as Disney, Coca-Cola, and Nike on Facebook.

Best Practices for Marketing Your Small Business on Facebook

Benefits of New Age Digital Marketing for Banking and Insurance Companies

In just a couple of years, kids born after the turn of the new millennium will enter our labour workforce. This is a generation that has never experienced the pre-internet era and their entry is likely to spur the growth of online banking, especially in emerging economies where the adoption of internet banking is still low. According to a Boston Consulting Group study, the number of online banking users in emerging economies like India is expected to rise from 45 million at present to breach the 150 million mark by 2020.

The paradigm shift in the way these new customers transact could pose a challenge to banking institutions and insurance companies that still rely on their reputation and offline network to establish their market presence. Here is a list of marketing challenges that these organizations might come to face over the next few years along with our ideas on how to overcome them.

Benefits of New Age Digital Marketing for Banking and Insurance Companies

How Social Networks and Blogs Can Help Your Business Development

The modern-day marketing scene is nothing like what it used to be just a stone’s throw of years back. Nowadays, it’s all about SEO, keywords, backlinks, and content marketing. More so than these aspects, it’s also about social networks and blogging.

However, many businesses are struggling to see how these social networks, and blogs, are able to help their business develop and, therefore, expand, helping them to become increasingly successful. Today, we’re going to explore several ways these platforms can help you transform your business into something amazing.

How Social Networks and Blogs Can Help Your Business Development

Why Companies Should Care About Virtual Reality in Marketing

Technological innovations continue to impact digital marketing, and perhaps one of the most intriguing tools to enter the landscape in the past few years is virtual reality (VR).

Virtual reality refers to an artificial, computer-generated environment that uses cutting-edge graphics, as well as audio and aural sensations, to help users feel as if they’re in a real world where they have the freedom to interact with – and sometimes manipulate – what’s around them. Most VR experiences are usually generated through the use of specialized headsets that fully immerse a person in the virtual world.

Although the use of VR in digital marketing has not yet taken off and gone mainstream, some brands are trying to experiment with this technology to create a more personalized and engaging experience for their customers; this makes sense considering the fact that it’s a technological device that’s expected to play a major role in the way business operate their product, according to Ohio University.

Why Companies Should Care About Virtual Reality in Marketing

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