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10 Marketing Lessons From Apple [Infographic]

You want to make it big in business, don’t you? And one way of doing that is copying the experts. If it works for them, it will for you, right? If you believe this you’re on the right track.

You’ll agree Apple is a market leader. Did you know its business success results from more than just impressive technology? Building a dynamic company required marketing; otherwise, no one would have even noticed Apple. And today everyone knows the brand!

10 Marketing Lessons From Apple [Infographic]

Write Excellent B2B Content With These 7 Tips

Content marketing is a given these days, and you’ll be creating content that the average customer can use. However, when it comes to marketing within the B2B sector, it’s an entire different area of writing you have to grapple with. Here are 7 tips to help you create content that brings in business.

Write Excellent B2B Content With These 7 Tips

Best Practices for Marketing Your Small Business on Facebook

Social networking is among the most popular online activities, which boasts high user engagement rates and offers growing mobile possibilities. Social network penetration across the globe goes on increasing. According to Statista, in 2017, 71% of Internet users were social network users.

Marketing your small business on the social networking platform, Facebook, is of immense importance to your success. Facebook enables brands to connect with their fans directly, and that’s the reason why marketers put lots of effort into generating Facebook fans. Tens of millions of fans are following major companies such as Disney, Coca-Cola, and Nike on Facebook.

Best Practices for Marketing Your Small Business on Facebook

Benefits of New Age Digital Marketing for Banking and Insurance Companies

In just a couple of years, kids born after the turn of the new millennium will enter our labour workforce. This is a generation that has never experienced the pre-internet era and their entry is likely to spur the growth of online banking, especially in emerging economies where the adoption of internet banking is still low. According to a Boston Consulting Group study, the number of online banking users in emerging economies like India is expected to rise from 45 million at present to breach the 150 million mark by 2020.

The paradigm shift in the way these new customers transact could pose a challenge to banking institutions and insurance companies that still rely on their reputation and offline network to establish their market presence. Here is a list of marketing challenges that these organizations might come to face over the next few years along with our ideas on how to overcome them.

Benefits of New Age Digital Marketing for Banking and Insurance Companies

How Social Networks and Blogs Can Help Your Business Development

The modern-day marketing scene is nothing like what it used to be just a stone’s throw of years back. Nowadays, it’s all about SEO, keywords, backlinks, and content marketing. More so than these aspects, it’s also about social networks and blogging.

However, many businesses are struggling to see how these social networks, and blogs, are able to help their business develop and, therefore, expand, helping them to become increasingly successful. Today, we’re going to explore several ways these platforms can help you transform your business into something amazing.

How Social Networks and Blogs Can Help Your Business Development

Why Companies Should Care About Virtual Reality in Marketing

Technological innovations continue to impact digital marketing, and perhaps one of the most intriguing tools to enter the landscape in the past few years is virtual reality (VR).

Virtual reality refers to an artificial, computer-generated environment that uses cutting-edge graphics, as well as audio and aural sensations, to help users feel as if they’re in a real world where they have the freedom to interact with – and sometimes manipulate – what’s around them. Most VR experiences are usually generated through the use of specialized headsets that fully immerse a person in the virtual world.

Although the use of VR in digital marketing has not yet taken off and gone mainstream, some brands are trying to experiment with this technology to create a more personalized and engaging experience for their customers; this makes sense considering the fact that it’s a technological device that’s expected to play a major role in the way business operate their product, according to Ohio University.

Why Companies Should Care About Virtual Reality in Marketing

5 Ways to Use Snapchat for Your Business in 2017. No Matter What Industry You’re In

Radio and TV ads are a thing of the past. Millions of people have Internet access through their laptops, phones, or cyber cafes. In fact, we are truly living in the digital age right now. Facebook, Instagram, and Twitter have peaked in the past few years as social media platforms. As a result, marketers have left no stone unturned to promote their businesses on these platforms over the last few years. They have almost become saturated for this reason.

Although most marketers are promoting their business on numerous platforms, their main focus is Facebook. It’s true that Facebook has a large audience. However, there are many other great platforms with unique features for your business. Snapchat is the newest, and therefore growing, platform that represents a unique opportunity to increase your company’s community engagement, brand visibility, and loyalty overtime.

A large majority of users on Snapchat are millennials (and even younger than that), but this is a prime audience to market to because they are the future’s consumers. That’s why it’s important to leverage Snapchat’s innovative software and marketing techniques to take your business to the next level in 2017.

5 Ways to Use Snapchat for Your Business in 2017. No Matter What Industry You’re In

6 Essentials for Small Business Success

Maintaining an independent venture can now and then feel like a juggling demonstration. Regardless of the extent of your group, you require all the assistance you can get the opportunity to run deals, advertising, operations, fund and HR. Also, this is simply to keep business as usual. In what manner can an entrepreneur discover an opportunity to develop their business with this action going on?

Having the correct innovation set up can help answer that inquiry. This will enable any independent company to do what they specialize in – however far and away superior and with more benefit – and free up time to concentrate on development.

Consider your present frameworks and procedures in view of the accompanying six thoughts.

6 Essentials for Small Business Success

The Marketing Genius of McDonald’s [Infographic]

McDonald’s is a global force to be reckoned with in the fast-food industry. While its nearly 37,000 locations are fewer than Subway’s 44,000+ locations, McDonald’s pulls in more than twice the revenue – $25 billion versus Subway’s $12 billion. This infographic is a timeline of important chapters in the McDonald’s story.

Readers of the Marketing Eggspert blog, however, won’t be surprised to find we think the difference has as much to do with marketing as anything else.

If we had more space, our timeline would include retiring the original mascot, a rather frightening-looking man named “Speedee” with a hamburger-shaped head wearing a chef’s hat, and creating instead the instantly lovable Ronald McDonald (although the rise of anti-clown sentiment in recent years may keep him on the back burner). Then there’s the McDonald’s-Monopoly promotional game that has been hugely popular in the three decades since it was first introduced in 1987.

McDonald’s continues to crush it even after 70 years!

Thanks to Franchise Chatter for explaining further in this infographic.

Choosing the Right Influence Type for Your Marketing Campaign [Infographic]

Have you ever seen popular figures on social media reach out to their followers about a new product or service that they enjoy? Whether these endorsements are natural or part of an advertising agreement, the results can be more effective than many other types of marketing. Think of it like an amped-up version of word-of-mouth advertising — as an example of this type of publicity. Just imagine how awesome it must be for authors to have their works featured on Oprah’s Book Club! Indeed, content promoted at the Oprah level is practically guaranteed to succeed.

Even if this degree of influence is beyond your reach (or inapplicable to your industry), there are plenty of other ways to take advantage of this powerful marketing tool. Before you reach out to a person who seems appropriate for your business, consider which type of influencer is right for you, whether working with a smaller or larger influencer is best for your goals and exactly how viable this type of relationship will be for you. As the individual you work with will likely be in the same industry, you might even consider promoting each other’s content mutually to achieve the best possible results.

Either way, you’ll need to do your due diligence to ensure this content strategy is the best approach for your business. Download this white paper from CopyPress and Intellifluence for information on how to choose and gauge the perfect influencers for your marketing efforts as well as a few red flags indicating that it’s time to move on from an influencer relationship.

Why Does Your Business Need Internet Marketing to Survive in Today’s Competition?

Running a business is not an easy thing, especially if you are a budding entrepreneur who is ready to risk time as well as money. Risking money and efforts is fine, but risking the things without any strategies or goals will be sheer foolishness. You need to keep pace with recent business trends. You need to be careful on selecting the right strategies for business promotions. It has to be remembered that businesses are developed upon various exciting tactics as well as strategies. Many entrepreneurs fail to put enough effort into building the right marketing strategy. As a result, such businesses cannot sustain in the longer race.

Why Does Your Business Need Internet Marketing to Survive in Today's Competition?

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