Content marketing takes your audience on a journey that starts with acknowledging a need and ends with a sale. When done right, that sale is yours. But if you’ve ever had to make up a story on the fly to satisfy a six-year-old, you know how hard it can be when you’re not prepared.
A marketing positioning statement is like preparing for the story of your product or service. While it may seem like an unnecessary step, it’s absolutely critical for maintaining clear, consistent and effective messaging across your platforms, mediums and channels. So let’s take a closer look at how a good positioning statement will improve your content marketing.