Whether you’re a local mom-and-pop shop or an international business, there’s a common thread that your business relies on: loyal customers. A happy customer is one that will bring you business again and again, and cut down on your own efforts to attract new business, since they’re usually willing to refer their friends to you.
I spoke to three distinctly different companies to see how they foster customer loyalty: my local video store (yes, video), a payroll processing brand, and a well-known computer technology company. Here are the lessons in customer loyalty that you should glean.
Loyal Customers Bring Endangered Genre Back by Popular Demand
When I moved to my neighborhood and saw a video rental store, I scoffed. In this era of Netflix, how on earth could such a relic survive?