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My Super Efficient Way to Track Guest Blogging Opportunities

I manage guest blogging opportunities for several clients, and it can be a challenge to keep up with which topic I’ve pitched for them, and where. Because most blog sites don’t respond right away — or even publish within weeks of my submitting an article — it can easily become a logistical nightmare keeping up with it.

Like Goldilocks and the Three Bears

Last year, I resolved to find software that would help me track which articles I’d submitted, which editors showed interest in, and when and where the articles were published. I started off trying editorial calendars like Kapost and CoSchedule, but what I needed was less of a calendar and more of a tracking system. Plus, some of the calendars I looked at were $20+ a month, and I can’t justify the cost if the software doesn’t do exactly what I need.

So, like Goldilocks working her way through the porridge, I continued on my search.

My Super Efficient Way to Track Guest Blogging Opportunities

How to Market Any Event

When you think about marketing events, you probably think about conferences, seminars, or workshops. But what about job fairs? Open houses? Grand openings? Each of these events depends on having a good turnout to be successful. How do you get lots of people at your event? You market it smartly.

How to Market Any Event

 

The Secret? Advanced Planning

People are busy, so for those who don’t plan events for a living, they might start planning a given event just weeks before. Don’t do that. While certainly the bulk of your promotion should be right around the event, you actually need to start months in advance, depending on the event.

Start by developing a marketing plan that includes:

  • Specific blog posts you’ll write about the event and topics related
  • Content calendar of social media updates. Get heavy in promotion in the weeks before event
  • Press release
  • Advertising

Your Handy Dandy Marketing Calendar for the New Year

I find that breaking down your marketing activities helps small business owners actually expand what they do, rather than throw a list of “you should be doing this!” at them. So, here’s a suggested calendar of things to add (or improve upon) to your marketing mix in the new year.

Your Handy Dandy Marketing Calendar for 2016

 

January: Get On Board with Video Marketing

If you’re not yet using video marketing to reach your audience, you’re missing out. What once was a nice-to-have is now an essential tool. Here are tips for getting started:

  • Don’t just put out content. Have a content calendar and a plan.
  • Vary the types of videos you produce. Talking heads, product reviews, and how-tos are all popular.
  • Practice. The more you run through your script (yep, you need one), the better it will be delivered.

February: Better Target Your Content Marketing

Sure, you’re regularly publishing content to your business blog. But is it what your audience wants? Here’s how to find out and improve your content this month:

New Year’s Resolutions for Egg – 2016 Edition

I enjoy my end-of-year resolutions post. It gives me time to reflect on the past year, as well as look forward to even more great things in the next year. Last year I shortened my resolutions list significantly, and I’m happy with the results.

https://www.photospin.com/Image/aae85971-4b78-4e70-bae1-6d7732c1cece

Year in Review: 2015 Resolutions

Here’s what I hoped to achieve a year ago, as well as results:

1. Increase repeat business by 40%.

I’m really happy to say that 90% of Egg’s revenue is from repeating customers. I think we’ve managed to impress customers with our great content skills, and they come back for more!

Why Marketing Opportunities Matter

You never know where your next customer will come from. You might strike up a conversation in the grocery store, exchange cards, and end up getting a call from someone who wants to write you a check. It might happen at a conference. A party. That’s why I am always open to marketing opportunities.

Why Marketing Opportunities Matter

 

Recently I was interviewed on the Franchise Gator blog. I don’t receive a ton of interview requests, so I try to honor them. And I’m glad I did. The day the post went live, I received a call from someone who had read the interview. Seems he was impressed with my answers and wanted Egg’s help with content marketing.

Endless Encores: Not Your Typical Business Book

I’ve read a lot of business books over the years, and to be honest, most sound the same. This is what you’re doing wrong. Do this for guaranteed success. And yet, these types of books leave me feeling hollow.

Recently I was sent a copy of Endless Encores: Repeating Success Through People, Products, and Profits, by Ken Goldstein. The book is really short (bonus) and touted itself as a business parable, so I was intrigued.

The book is written like a story, which is rather unusual in the business genre. It’s the tale of a man, Paul, who meets an older, successful woman named Daphne in an airport bar. Sound like the start of a romance novel? It’s not. Instead, Daphne imparts her business acumen to him as they talk about both of their businesses as well as their personal lives.

The Downside of Content Marketing

Content marketing is often the cornerstone of any good marketing program. It differentiates your business from the competition, can position you as a trusted information source and can feed your social media monster and public relations machine. What’s not to love? Not surprisingly, there is such a thing as too much of a good thing. Believe it or not, there sometimes is a downside of content marketing.

So let’s walk through some of the key challenges with this marketing strategy and how you can overcome the downside of content marketing.

Resources

While creating and posting content for your audience can help your brand awareness and preference, it comes at a heavy price. Research, writing, breaking up into “bite-sized” pieces for social media and public relations, designing, editing, etc. Many small businesses just don’t have the time or money to hire someone on a regular basis. Or, they don’t have the resources to also do other important marketing activities like lead generation.

[ROUNDUP] Your Small Business Guide to Social Media Marketing

Social media is one of the best tools a small business has to connect to its customers. But if you’re running your business, it can be a challenge to have the time to dedicate to managing your social media properly. In this small business guide to social media marketing, we’ll look at tips and links that can help you get more done with your social without it eating up all your time.

[ROUNDUP] Your Small Business Guide to Social Media Marketing

Tip 1: Automate Smartly

There’s no reason you need to spend hours a week on social media if you leverage tools that will automate some of the process. Some tools have free plans, like Hootsuite, while others, like SproutSocial, cost a bit more, so find the tools that fit your needs and your budget. You can schedule posts in advance, schedule an update more than once, and set up campaigns to go live without manually dealing with them.

4 Ways to Harvest Results For Better Marketing in October

Marketers always say, if you’re not measuring, you’re not marketing. If you’re following our 12 month plan to better marketing, then you may have spent June testing various strategies and tools. But even if you follow your own plan to better marketing, now is a great time to set aside a few hours to analyze some results and come up with ways to improve.

Google Analytics is arguably the most effective way for small businesses to gather information about the effectiveness of their marketing campaigns. But this can also be a mystery as to what all that data means? So what should your small business be looking for? Let’s look at four key metrics that will give you basic insights as to the performance of your marketing efforts.

1. Acquisition

Arguably the most important Google Analytic is the acquisition data. Why? It tells you how your visitors found you and what they’re doing when they get there. If you don’t look at any other metric, look at your acquisition data to identify your most powerful tools for drawing in traffic, including which social channel is best, and which content is keeping traffic engaged.

2. Unique Visitors & Awareness

Google Analytics not only tells you how many people are visiting your website, it breaks out the unique visitors. Why does this matter? If you’re running a campaign to raise awareness for your company or a specific product, measuring your unique visitors is a good gauge as to whether your tactics are working in drawing new visitors to your website. It will also give you a sense of how often people come back to your website.

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