The content marketing industry takes many shapes and styles, making it a versatile tool that you can mold to suit any market. Both B2B and B2C marketers have widely recognized the value and importance of content marketing. One of the hottest topics at the end of 2016 was how to budget appropriately for content marketing in the coming year. Nearly 40 percent of marketers expect their budgets to increase during the new year, from a current average of about 29 percent of a brand’s total budget.
If you’re looking toward spending more on your content marketing, it’s important to understand just what it is and how you can improve your efforts to create campaigns that will stand out in an increasingly crowded marketplace. Eighty-four percent of marketing agencies expect content to become more important in the future, yet 58 percent of these agencies believe their clients know nothing about this area. Learn more about the state of content marketing so you can best leverage this valuable tool to your advantage.
One of the biggest challenges with content marketing is its prevalence. The web offers an abundance of writers who will produce content for free, as well as blogs that will accept and post these pieces. This may explain why 67 percent of freelancers made less than $20,000 in 2015. However, hiring a professional comes with many perks, including better content, smarter strategies, and carefully targeted results. Get insights from 300 in-house marketers, freelancers, and agencies in the intriguing infographic on the content marketing industry from CopyPress below.
Derek Miller is a content marketing expert for CopyPress, a content production and promotion company that specializes in creating articles, web copy, infographics, interactives, videos, and other dynamic content for marketing agencies and enterprise businesses.