How can one say that a website design is performing well? Does it have to be pretty? Does it have to be an expensive website design for one to say that it will surely set expectations for the business? For websites, appearance is not everything. It is very crucial for a website to help the business achieve its objectives. If the website is not making any good for the business, then it definitely has already failed. Here are eight signs that say it’s time for a website redesign.
1. Poor Website Traffic
Does it seem like not much traffic comes to your site? Do not have that many returnees to the website as well? When this is the case for your website, it means that it has failed to get the attention of your users. It could be because your design’s not catchy enough, or your content’s not captivating enough. Users will regularly visit your website if they see relevant content and if it is able to provide them with the information that they need.
2. Mobile Unresponsiveness
Try accessing your website on your mobile phone. How does it look? Does it look readable? Are the links functioning? Is it responsive? If you answer ‘No’ to any of these questions, then you definitely need a website redesign. More than half of every website’s traffic now comes from mobile phones. If the majority of your consumers are on mobile, it’s going to be a huge problem for you. Have your website upgraded to that which is mobile-friendly. Let it be convenient for anyone who will access your site on whatever gadget or device they use.
3. Outdated Design
Gone are the days when static, cluttered and glittering websites were the ‘in’ thing. If you are still stuck in what ‘used to,’ do not ever have second thoughts of upgrading to a whole new web design. Have your website checked today and ask a professional’s advice on how you can revamp your site.
4. Lack of Engagement
What use is your website if users can’t engage with it? It’s very important for websites to be another means of communication between you and your consumers. Make sure customers find it easy to navigate your site. Place options for them to share their complaints, suggestions and comments about your products and services. Let it be so for them to consider your site useful and relevant to them.
5. Slow Load Times
If it takes more than 3 seconds for your site to load, there is a huge possibility for users to click on that x button instead. Reasons for slow load times could be your web design – your images might be too large or your template’s too heavy to load. You need to change the elements you’ve placed in your website for it to load faster regardless of how slow or fast the connection is.
6. Low Search Rank
It’s a must for websites to perform well in search rankings. If your site is unable to reach the first few ranks, it must mean that only a few people see your website. Your website must be ranking poorly in keywords for quite some time. In order to make changes in how your website ranks, you need to have a website redesign. A redesign means a few more landing pages, search engine optimization, keyword optimization and a shift to a more responsive design.
7. Brand Upgrades and Changes
Change is the only permanent thing in the world. It is expected for brands to upgrade or sometimes change. When there are changes, it is also necessary for these changes to be reflected in the website. When there is a need to overhaul the website because of a major change, do not have any second thoughts as this is really necessary. Remember, your website is the most convenient point of contact for you and your customers. The best way for your business to announce the changes in the brand is through a revamped website.
8. Unmeasurable Success
What’s the point of having a website if you can’t measure the traffic coming in, the goals converted, the number of new and return visits, and so on? What use would it be for your marketing strategies if you do not know the demographics of your visitors, the devices most of them use to access your site, the sources and medium from which your traffic comes from, and so on? If your current website does not give you any tools for you to be able to measure its success, then a redesign needs to take place and this time make sure analytics tools are set up for you to utilize.
Seeing all the points above, how is your website doing? Do you need to invest once again to have it redesigned? If yes, there is no need to fret for help is available for you.
I am Kevin Clyde Sumalinog a Digital Marketer at Proweaver, a web development company specializing in Custom Web Design which helps sole proprietors and small companies increase their sales and grow their business. I am responsible in Content Marketing and Social Media Marketing. You can find us on Twitter: @proweaver.