It is truly amazing just how much we depend on social media in our everyday lives. If we want to learn how to fix a problem on our computer or make something DIY, we go to YouTube. If we want to find a place to eat, we turn to Yelp or Facebook. Moreover, one of the biggest names in this industry – Twitter, is no longer even considered to be social media, but a full-scale news medium. You even have heads of state and government officials giving their first responses to situations of global importance on this network.
Because of all this, social media managers are getting more prominent in the modern business world by the hour. Here are seven tips that could be particularly helpful to those who are just getting started in this industry.
1. Make sure your content is visual
The first thing you need to know is the fact that the human brain processes visual information about 60,000 times faster than textual one. It is a well-known fact that 8 out of 10 people never read past the headlines and while many attribute this to laziness or some similar phenomenon, the truth is that looking at images and videos is simply better-adapted to human nature. For this reason alone, 90 percent of all the information we receive comes through visual means. This is why social media managers need to:-
- find the right tool for creating images and
- get some experience in this field (a tutorial or even a crash course).
2. Use appropriate images
In the previous section we spoke about making your content more visual; however, in order to be ‘appropriate’, an image needs to fulfill two criteria. First, it needs to be relevant to the topic and second, it needs to be free to use. Displaying images from other pages, blogs or those with watermarks of other creators (without giving them any credit) can not only drive away some of your audience, but also infuriate the original creators.
Needless to say, this can even lead to accusations and lawsuits regarding unlawful appropriation of intellectual property. In order to avoid this, look for galleries that offer free stock image categories for commercial use.
3. Ask daring questions
On social media, the first step towards success lies in getting noticed and you are never going to get noticed by playing it safe. Avoiding confrontation, controversial issues and hot topics may be the best way to stay out of trouble, but it is not the right path for an aspiring social media manager. When creating polls, the results need to be as interesting as the question itself, which is why it is good when they are polarizing. Not only do people want to give you a piece of their mind, but they are also interested in how well their opinions fare against others who took the same poll.
4. Be consistent
Another important thing on social media is consistency. You see, when you don’t post anything for a long time, people tend to forget about you. On the other hand, if you ‘spoiled’ your audience by delivering a new image, tweet or piece of content every day, they might visit and revisit your profiles more often. According to people behind Twitter, after tweeting 30 more tweets in one week, during the next seven days one is expected to encounter about a 46 percent greater engagement rate.
5. Scheduling is key
While spontaneity is beyond doubt a great thing, if you are to be consistent, you will have to make a schedule. Aside from helping you deliver your content on a regular basis, scheduling will also help you time your tweets and posts much better. For instance, posting between 1 and 4 pm has the greatest click-through rate, while posting before 8 am and after 8 pm on weekends is the absolutely worst time. Scheduling is particularly important for those who target audiences in different time zones.
6. Learn how to respond to negative feedback
Regardless of how hard you try, things you put out online are bound to meet with some negative feedback, sooner or later. Some of these comments will be constructive criticism, while others are nothing but mean-spirited remarks or even direct taunts. What you need to do here is learn how to stay focused on the task at hand and remember that getting dragged into a social media argument isn’t the right thing to do. Responding appropriately might win you some additional credit with your already loyal supporters.
7. Task automation
Finally, even though a lot of tasks on social media may require your personal touch, some of the most menial ones can be automated. The easiest way to do so is with IFTTT (If This, Then That), which operates on a complex system of triggers and responses.
Conclusion for Social Media Managers
At the end of the day, there are many other skills that an ambitious social media manager might want to learn before venturing deeper into this profession. Still, with the above-listed four, you will be well on your way towards improving your performance and your overall efficiency.
My name is Alex Williams. I am a journalism graduate, and a rookie blogger trying to find my luck. Blogs are the perfect opportunity for presenting yourself to wider audience, getting the chance to showcase my expertise and receiving recognition. I am a regular contributor at Bizzmark Blog and you can follow me on Twitter