Nowadays, nearly every business maintains an online presence by having a website. However, the truth of the matter is that merely having a website is no longer enough to draw the attention of prospective customers out there. A decade ago it was easier to be found on the World Wide Web. Today you must have the technical know-how of the menagerie of ranking factors in order for your site to show up in online searches.
Whether you run a conventional brick-and-mortar business or an e-commerce firm, you must have the knowledge and skill on how to effectively market your business online. The best way to do it is by being discovered at least in the first three pages of major search engine results. This offers virtually limitless traffic if you become proficient in the complex field of online search. But then again, achieving such a feat has become a monumental undertaking, especially when you consider the core search algorithms of Google and the major tweaks that the tech company has introduced (i.e. Panda, Penguin and Hummingbird).
Without further ado, here are six tips on how to be competitive on search engine results, improve the visibility of your website, generate more online traffic, and boost sales.
1. Create a Website and Optimize It for Search Engines
Search engine optimization has evolved into a niche in itself over the past few years. The main concept is to write your website’s copy in such a manner that it will appear high on search engine results when users conduct specific keyword searches. Bear in mind that if your business is less than two years old and you have yet to develop authority in your field, you will have a tough time ranking at the top of SERPs. Therefore, your objective must be to produce quality content and optimize your website’s On-Page and Off-Page SEO. This is a lengthy topic and can be the subject of a separate article, but for the meantime, focus on things like your website’s speed, good hosting service, content quality, meta descriptions, link profile, mobile usability, among others.
2. Create a Blog and Post High-quality Content Regularly
Blogging is an excellent way to drive traffic to your website and boost its ranking in SERPs. You can use the blog to add more keyword phrase pages because search engines treat blog posts in the same manner they view other web pages. A lot of entrepreneurs hesitate to run a blog because they are not sure exactly what to write about. Don’t let this deter you. You’re certainly an expert in something otherwise you wouldn’t consider putting up a business, so take time out to master the trends in your niche that you can blog about.
This is a long-term strategy, but it will pay off by turning you into an authority in your field. Over time, you’ll pique the interest of consumers and other business owners. This in turn will develop more authority and provide huge amounts of visibility and sales.
3. Promote on Facebook Ads
Facebook Ads offer an excellent opportunity to reach the appropriate demographics for your enterprise. As long as you are knowledgeable about your client base, you can utilize metrics like age, marital status, geographic location, interests, etc. to send strategically-targeted squeeze pages to potential consumers.
Try to experiment with micro-spends in order to determine which ad copy and squeeze page gets the best responses for directing customers into your sales funnel. Note, however, that it could take time to find the correct combination when it comes to advertising on Facebook. But when your ads become profitable, all you’ll have to do is continue to scale.
4. Use Instagram for Business
Leverage the ever-pervading power and influence of social media to immediately reach people from all corners of the globe. Now that Instagram has more than 300 million monthly users, businesses are finding means to effectively interact with the Instagram community and attract a sizable number of customers.
But as aforementioned, the complex algorithms are working against entrepreneurs, especially if you don’t have a significant number of followers. In order to reach a wider audience, you’ll need amplifiers, influencers and power users to help in spreading your messages. Like Facebook Ads, this won’t be free, but it will give you immediate access to a lot of people in your industry if you choose the appropriate Instagram influencer to help in disseminating your message.
5. Go for Video Marketing
Create video tutorials on YouTube as this platform also offers an excellent resource for online marketing. You may encounter some difficulties when you start building your audience, but if you concentrate on crafting useful and relevant video tutorials, you’ll reach a large number of people in no time. Again, bear in mind that you need to concentrate on adding value instead of focusing on generating profit.
YouTube is a superb resource for tutorials because it allows you to upload videos that can educate people just about anything in a format that is simple and easy to understand. Just make sure that the quality of the video and its content is top notch. This holds true whether you’re filming something in the real world or screen-sharing a certain skill.
6. Create a Branded Email Signature
Using a branded email signature is a simple yet effective way to market your business online. Place links and any accolades or awards that you or your company may have received into your email signature. This will help in passively promoting your business to people that you communicate with on a daily basis. You must also include social media links and any relevant links to your marketing campaigns like digital brochures or news articles where your business was featured. It will also help if you include a tagline, a short catchphrase, and your business’ mission.
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