Unfortunately for digital marketers, time is not always on our side, especially nowadays when our services are highly in demand. As more businesses realize the power of going online, many seek professional SEO and marketing services to improve their visibility. The more clients you cater, the more challenging it becomes to manage your time.
Distractions are everywhere regardless if you’re office based or remote based. Especially for us who are always online and dependent on the internet for research materials, it is easy to get lost in the pile of work that’s needed to be done on a daily basis.
With countless projects, balancing deadlines, and trying to check off a laundry list of emails, analytics reports, and client support that we need to juggle on a daily basis, you can get off track in a snap leaving you with unfinished projects and a heap load of stress.
This is where effective time management comes into play. With effectively managing your time, you can keep your campaigns on the right track without losing your mind. Here are 5 practical time management hacks every SEO marketer should master:
1. Learn to say no from time to time
Surprisingly, there is a positive side in learning how to say ‘no’. Your schedule can easily get bombarded with meetings, client calls, and answering emails. By making yourself unavailable during times when a lot of work needs to be done, you can double your productivity and it can also help you focus more.
Allot time slots every day when you choose to be completely unavailable to anyone so you can maintain momentum working on projects. Scheduling your day will help you get more on track with your goals.
2. Don’t aim for perfection
Marketing is a continuous learning process so don’t get caught up trying to make things perfect. There are plenty of factors that affect a campaign’s performance like market trends and Google algorithm updates, which means performance fluctuation is always expected.
You can always polish a campaign any time. But the opportunity to impress a client only comes once in a while. Instead of focusing on making a campaign perfect, focus on delivering goals on time.
3. Jot down your day’s priorities and strictly follow it
List down the tasks you need to do on a daily basis, what projects you are currently involved in, and try to arrange them according to impact to your business. Pursue bigger fishes first. One large project is infinitely better than 10 small ones. Eliminate the noise and focus your attention on quality, valuable work.
4. Set an email schedule
Do you check your email as soon as you get your work? Most of the time, answering emails early in the morning can take away from your daily goals. If you have unfinished tasks from the previous day that you need to get done, make sure you prioritize that early in the morning. Don’t open your emails unrelated to these pending tasks, otherwise it will leave you overwhelmed with a daunting pile of tasks.
Set regular intervals within the day to check your inbox and stick to them. Knock out the easiest requests first before moving to difficult tasks.
5. Cut down on the production time
There’s no need to spend more time doing redundant task each week. Learn all the necessary shortcuts on the tool that you use. If you can automate certain tasks, automate it. Do not fear the use of software apps as these can greatly help you cut down on production time so you can focus on more important things.
Got some more time management tips you want to share with your fellow marketers? Tell us in the comment section below!
Maria Espie Vidal writes for TimeDoctor, a software designed for tracking hours and optimizing productivity for remote workers and remote teams.