Content curation is one of the hottest topics among digital marketers these days. Oddly enough, few businesses truly understand what content curation is and how it can build a brand from the bottom up. In a world swirling with words, what you say is essential to winning the customer.
Content Curation Basics
In its simplest form, custom content is a form of marketing in which the publisher creates content specifically geared towards their target audience. This content is then enhanced by adding personal opinions. It’s this curated content that delivers added value to your targeted audience.
Custom content is not a regurgitation of something that has already been published. It’s retelling of a story with a personalized twist. It’s the human element of curating content that makes is so compelling.
Therefore, when writing content for your business, you need to prioritize the human element of your efforts to ensure that you’re consistently adding value. Below are four ways to curate content that will get yours noticed.
1. Videos and Images
As creatures of habit, we are visually stimulated. In addition to custom content, entice your audience with visual stimuli. Why not create a Pinterest account and set up pinboards that tell your brand’s story? When you curate images from the web and re-pin other users’ pins, you allow your audience to experience your brand visually.
2. Curate Your Blog
The written word is a powerful force. A personal blog is an optimal way to attract attention and potentially new business. Brainstorm a few ideas before you start blogging. Put your personal touch on anything and everything that you create. Your audience wants to be a part of the conversation; ask questions to evoke responses. Create and share content that you would want to read yourself.
3. Create an Online Magazine
Take advantage of free content creation tools that make is easy to create an online magazine specifically geared toward your niche. Make sure that you are creating content that’s worth reading. Tools such as Paper.il, Storify and Scoop.it makes creating an online magazine a snap.
4. Curate for Email Marketing
Email marketing is another great way to curate content. Newsletters give you an opportunity to share useful content, sites, and non-competitor resources with your audience. Combining your own written newsletters with external sites toward the sites you use yourself are a great way to build trust and establish a sense of authority on your subject.
If you aren’t sure where to start, there are a number of options out there. XYDO offers a lot of useful tools for curating content. In addition, it can significantly boost your click-through rates. Perhaps your firm lacks in marketing experience. Seek out employees with higher education and experience in this area to ensure that your content is in the hands of a qualified professional.
Above all else, you need to create quality content. Review your sources and make sure they are an appropriate match for your brand and industry. Curated content is intrinsically linked to your own custom content. Mastering both of these is essential to getting your brand out there and recognized online.
Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. Meghan finds happiness in researching new topics that help to expand her horizons. In order to learn more about content management and marketing tools visit here for more information on business management courses and qualifications. You can often find her buried in a good book or out looking for an adventure. You can connect with her on Facebook right here and Twitter right here.