Social media is one of the largest marketing and advertisement tools currently in use. Not only does it expose your business to millions of people around the world, but also gives you an opportunity to interact with your customer at a personalized level. In recent years Facebook has become a major advertisement platform. It has one of the largest numbers of users in the world and thus a very broad reach. However, posting something about your business or brand does not necessarily mean that you have nailed it at advertising. It requires strategy and proper execution to ensure that you reap full benefits of putting your business on Facebook. That said, there have been several tools that can be manipulated to offer you the best results from advertising on Facebook and other social media platforms.