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Do Not Fear Self Promotion

I love going to conferences. I always come back with so much fodder for my blog(s). I attended the Florida Conference for Women yesterday, and what an amazing bunch of speakers! Over the next few weeks I’ll share the knowledge I gleaned.

Tory Johnson of Women for Hire talked a bit about self promotion, so let’s start there. Now, in the past I’ve talked about becoming an expert, but today I want to talk more about tooting your own horn.

Courtesy of VOdesigner on Stock.xchng

Courtesy of VOdesigner on Stock.xchng

It’s hard for us, especially women, to sing our own praises. Often we wait for others to do it. But let me tell you right now: they ain’t gonna do it. What I got from Tory’s keynote was that you have to be proud of your accomplishments (and tell others about them) to succeed.

Take a moment and think. The last time your company got a big contract/created a new product/promoted an employee/got an award/grew sales, did you tell anyone? Besides your mother?   This is great fodder for a press release, an email campaign, a Tweet or a blog post. If you don’t tell everyone how great you are, how will they know?

There’s a tactful way to share your good news without being boastful. And people like hearing about your successes. They make them trust in you and your company even more, and will convert that trust to sales when the time is right.

Make Friends, Not Competitors

So you probably already know who your competitors are, right? You probably feel a little animosity toward them. Am I right?

But what if I asked you to change your thinking? Instead of seeing them as a threat, what if they could be valuable allies?

Let me tell you a story. I attended a huge networking event three years ago, and saw another marketing professional on stage. My immediate thought was, this room isn’t big enough for the two of us.

A few days later, I saw an ad she posted looking for someone to take on some of her overflow work. My perception shifted. Rather than see her as a threat, what if we could work together and get more business as a result?

And so I called her, and she brought me on to a client project that Egg eventually took over, and which was the longest running client relationship I’ve had to date. All because I shifted my thinking. Read more