So you probably already know who your competitors are, right? You probably feel a little animosity toward them. Am I right?
But what if I asked you to change your thinking? Instead of seeing them as a threat, what if they could be valuable allies?
Let me tell you a story. I attended a huge networking event three years ago, and saw another marketing professional on stage. My immediate thought was, this room isn’t big enough for the two of us.
A few days later, I saw an ad she posted looking for someone to take on some of her overflow work. My perception shifted. Rather than see her as a threat, what if we could work together and get more business as a result?
And so I called her, and she brought me on to a client project that Egg eventually took over, and which was the longest running client relationship I’ve had to date. All because I shifted my thinking.