The Egg Story

We get asked a lot: “How’d you come up with the name ‘Egg?'” Here’s the story.

When Susan decided to start her company, she needed a name. Watching the film “Funny Face” with Audrey Hepburn, Susan took note of the bookstore where Audrey’s character worked: Embryo Concepts. Susan liked the idea of giving birth to an idea, but Embryo Marketing was not quite what she was looking for. After a bit more brainstorming…voila! Egg Marketing & Communications was hatched.

The Egg Team

Susan Guillory


Author, blogger and entrepreneur Susan Guillory speaks Internet marketing fluently, and enjoys helping Egg clients realize the benefits of social media, content marketing, and blogging. Susan has written several marketing and entrepreneur books, including Lifetips 101 Entrepreneur TipsInternet Marketing Strategies for EntrepreneursDIY Press Releases: Your Guide to Becoming Your Own PR Consultant

She is a regular contributor on sites like Forbes, AllBusiness, and TweakYourBizSusan began her marketing career working for private companies, and headed marketing departments in both manufacturing and investor relations before founding Egg. She has helped small and medium-sized businesses in software, technology, and business services by providing copywriting and social media services.

Susan has presented workshops on marketing, PR and social media, and has spoken at conferences including LavaCon, the Natural Products Expo, and the Hispanic Business Expo. She received Bachelor’s of Arts degrees in French and English, and went on to earn her MBA at the University of Central Arkansas. 

 Sian Phillips

Content Editor

AvatarSian Phillips is the Managing Editor of and Content Editor on The Marketing Eggspert Blog. Sian is also the accountant for her clients and but is moving more and more into the content editing world; proofreading and editing blog posts, ebooks and anything that is written.

With over 20 years’ worth of experience in business and accounting Sian provides help to the SME sector. The other half of Sian’s day is spent working in the Social Media space; proofreading, sharing posts and advice or conducting interviews for She is a qualified Accountant with an Honours Diploma in Journalism too.

Kimberly Crossland


DSC05978-2 Kimberly Crossland is a copywriter/content marketer with a passion for making savvy entrepreneurs look amazing online.

She loves sharing her insights, tips, and tricks on various blogs including Marketing Eggspert and her own.

After graduating from the University of Arizona, Kimberly began her career overseas as an International Marketing Assistant. Since then, she has returned to her hometown of Tucson, Arizona where she works with businesses of all sizes from Fortune 500 companies to startups.

In her free time, you can find her on the mountain bike trails, in her Crossfit gym, indulging in a strong cup of coffee, and listening to good Texas country music. Follow her on Twitter @SavvyCopywriter or on Facebook

April Lisonbee


april lisonbee

April is a marketing consultant who has been helping small and medium sized companies develop and execute cross-channel marketing strategies for more than five years. April’s work with sales and marketing started with integrating innovating marketing strategies into existing Fortune 500 B2B sales teams’ activities in order to improve revenue. April has since developed a passion for new technology and digital media that has led her to work with start-ups in building, managing and growing their influence and tie marketing into sales, experiences she writes about on several blogs. With a strong strategic mindset and wide marketing experience, April now helps clients which range from established leaders in manufacturing looking to defend their market share, to e-commerce companies expanding their digital product line.

April graduated from IE Business School in Madrid Spain with an International MBA prior to striking out on her own as a freelancer. She is an active runner and resides in Atlanta.