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5 Easy Ways Entrepreneurs Can PR Their Personal Brands

5 Easy Ways Entrepreneurs Can PR Their Personal Brands

In the rich digital world we inhabit today, there are few things that a dedicated and ambitious entrepreneur can’t achieve on their own — you can sell online without any support, network with anyone you can reach without any introductions,…
Marketing Eggspert Round-Up: Personalization In Marketing

Marketing Eggspert Round-Up: Personalization in Marketing

Are you using Personalization in your marketing campaigns? This round-up of articles include why it works and makes your marketing better, personalization technology, ecommerce, stats, email marketing, brands using personalization successfully and lots more. Think Personalization in Marketing Doesn’t Work?…
5 Ways To Impress Online Visitors With Personalization

5 Ways to Impress Online Visitors with Personalization

The digital world is a noisy place. People are bombarded with tons of content and messages every second – from online ads to blog posts and user-generated content, among other things. Businesses are even more aggressive and competitive in targeting…

How To Personalize Your Marketing Through Powerful Photos

Powerful photography is one of the cornerstones of any marketing strategy. Visual assets have an emotive impact on audience engagement. In fact, a 2015 report from the CMO Council points out that visual assets are key elements to your brand’s…

How Personalization Technology Helps Ecommerce Marketing

Several people complain that ecommerce stores do not have the kind of charm that brick and mortar stores do. But you might not know that the advanced technology of today has the potential to offer a personalized experience that the…
Managing Public Relations And The Media

Managing Public Relations and the Media

As the business world continues to recover from the threat of COVID-19, the public relations field is increasingly in the spotlight. Major companies including Amazon are finding themselves embroiled in a sort of PR battle, where profits, public health, and…
How To Create A Successful Content Marketing Funnel

How to Create a Successful Content Marketing Funnel

Think about your online buying behavior. Do you buy from the first website that you stumble upon? Or, do you like to first educate yourself by reading a couple of articles? I’m pretty sure you fall into the second category.…
New Technologies For Advanced Content Marketing

New Technologies for Advanced Content Marketing

Today’s consumers walk around with a million ads in their pockets. A recent study found that they see over 5,000 advertisements each day. The average person doesn’t notice most of the ads they encounter: they can’t. If they did, they’d…
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